RPG Student
- Master of Management Science and Engineering, Renmin University of China, China
- Bachelor of Information Management and Information System, Beijing Language and Culture University, China
ZHANG Xinrui
Management Information Systems
Admission year
2025-26, PhD
Research Interest
Social media information, AI-generated content, Digital strategies
Publications
| Yang, B., Zhang, X., Cheng, X., & Xue., T. (2024). Understanding the influence mechanism of advertising avoidance from an S-O-R perspective: An empirical study based on “Qiafan” videos of Bilibili. Electronic Commerce Research and Applications, 64, 101377. |
Conference Presentation
| China National Conference on Big Data & Social Computing, Chongqing, China. (2021) |
| The 4th International Conference on Data Mining, Communications and Information Technology, Xi'an, China. (2020) |
| The 19th International Conference on Electronic Business, Newcastle upon Tyne, UK. (2019) |
| China Association for Information Systems, Nanjing, China. (2019) |
Honors and Awards
| Outstanding Graduates of Beijing, Beijing Municipal Education Commission (2019 & 2022) |
| Academic Excellence Scholarship, Renmin University of China (2020) |