RPG Student

HUANG Yifan HUANG Yifan
mail

yifanhuang@life.hkbu.edu.hk

  • Master of Management Science, Jiangnan University
  • Bachelor of Management Science, Jiangnan University

HUANG Yifan

Marketing

Admission year

2025-26, PhD

Research Interest

Consumer Behavior, Sustainability
 

Publications
Teng, L., Huang, Y., & Xie, C. (2023). Branding strategy's practical problems and theoretical innovations in the context of economy transformation and internationalization. Journal of Marketing Science, 3(1), 41-59. (in Chinese) 

 

Research Experience
Research Team Leader at Branding Research Center of Jiangsu Province (2021-2022)