DUAN Hongyu DUAN Hongyu
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  • MA in Social Science, Hong Kong University of Science and Technology, HKSAR
  • BBA in Financial Services, The Hong Kong Polytechnic University,  HKSAR

DUAN Hongyu

Marketing


Admission year

2022-23, PhD

Research Interest

Digital Transformation, Econometric Analysis, Meta-Analysis
 

Conference Presentation
The International Conference on Information Systems (2024)
The 46th ISMS Marketing Science Conference (2024)
Asia-Pacific Marketing Academy Annual Conference (APMA) (2024)

 

Honors and Awards
Session Moderator, “Marketing Strategy: Disruptive Technology”, 46th ISMS Marketing Science Conference, Sydney, Australia (2024)
Top 10, Oliver Wyman Impact Mainland China Case Competition (2020)
Merit Award and Research Excellent Award, ACCA-CFA Institute Business Competition (2020)