Marketing
2021-22, PhD
Consumer-Technology Interaction, Digital Privacy, Sustainable Consumption
Ho, C. K. Y., Kuan, K., Liang, S., & Ke, W. (2024). Effects of Temporal Features and Product Image Zooming in Online Time Scarcity Deals: A Construal Fit Account. Information and Management, 61(7), Article 104019. |
Wang, T., Liang, S., and Sun, Y. (2023). So Curious That I Want to Buy It: The Positive Effect of Queue Wait on Consumers’ Purchase Intentions. Journal of Consumer Behaviour, 22(4), 848–866. |