Welcomed Dr. Antonia Köster (University of Potsdam) for the first time at Hong Kong Baptist University
Last week we welcomed Dr. Antonia Köster (University of Potsdam) for the first time at Hong Kong Baptist University, who presented to our students and faculty her research about the effects of social referrals on consumers’ stickiness and referral propensity on websites. Our doctoral students had a chance to ask many questions about the research...